Sudocrem and The Dad Network have partnered numerous times, but the most memorable occasion was a collaboration on Sudocrem’s Baby Changing Room Awards. The Dad Network endorsed the awards, which included a dedicated category for the best baby change facilities in MENS TOILETS.

Our Approach

This integrated partnership included creating a hero video of dads looking to change their children’s nappies in public spaces. This video was used by The Dad Network and Sudocrem to promote the awards across the UK.

Sudocrem surveyed The Dad Network for data to be used in their press releases and media promotion. The Dad Network also provided Sudocrem with quotes, the award badge design and presenting the award itself.

The Results

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